Generations and Geography - Understanding the Diversity of Generations around the Globe
By Tammy Erickson and Timothy Bevins
Geography significantly influences the formation of generational beliefs and behavior. Each country's unique social, political, and economic events shape specific views and attitudes among today's adults. Western generational models cannot be applied broadly to a global workforce.
My latest research builds on an approach of understanding the generations by looking at the shared formative events that shaped their early years.
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Excerpt from Generations and Geography - Understanding the Diversity of Generations around the Globe:
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Research on the generations in eight major countries points out significant differences around the globe, as shown in Figure 3.
The eight countries profiled include the four BRIC countries (Brazil, Russia, India, and China), some of the most important markets for talent over the next decade, as well as one country from the Middle East. The two countries chosen in Europe, the UK and Germany, represent the two opposing sides in World War II. The workforce in each country includes individuals with very different perspectives and values, based on their youthful experiences.
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