What’s Next, Gen X?
A book for members of Generation X
The challenge for Gen X is that you are wedged between two huge generations competing for the same opportunities. I've spent a lot of time talking to members of Generation X - those of you born roughly in the 1960s and ‘70s. The book I've written based on those conversations includes many of your voices and hearing you, I developed a deep admiration for the generational traits evident among most X'ers, particularly in the context of our current global challenges.
Future leaders in all spheres will have to contend with a world with finite limits, no easy answers, and the sobering realization that we are facing significant, seemingly intractable problems on multiple fronts. Perhaps the biggest change from the past: leaders will have to listen and respond to diverse points of view. There will be no dominant voice.
I'm convinced that Gen X'ers will be the leaders we need. The experiences that shaped those of you who were teens in the late ‘70s and ‘80s translate into valuable contemporary traits and perspectives. Some of these are:
- Your accelerated contact with the real world, for many through a "latch-key" childhood, has made you resourceful and hardworking. You meet your commitments and take employability seriously.
- You instinctively maintain a well-nurtured portfolio of options and networks. Your distrust of institutions grew as you witnessed the lay-offs of the ‘80s and has prompted you to value self-reliance.
- You are comfortable with the global and digital world. A sense of alienation from your immediate surroundings as teens, coupled with rapidly expanding technology, allows you to look outward in ways no generation before could or did.
- Your awareness of global issues was shaped in your youth, and you are richly multicultural. You bring a more unconscious acceptance of diversity than any preceding generation because in your formative years you saw the civil rights advances of the 1960s and you grew up with women in independent authority roles.
- You tend to look for a different way forward. Your strongest arena of financial success as a generation has been your entrepreneurial achievements.
- Your pragmatism has given you practical and value-oriented sensibilities that, I believe, will help you serve as effective stewards of both today's organizations and tomorrow's world.
The most difficult elements of your past may well be those that provide you with the strongest capabilities for today. You have the opportunity to change the corporate template, and create organizations that are more conducive to your values.
This book is for you, Gen X. I invite you to reflect on the richness of your generation and I offer you ideas for exploring new possibilities.
What's Next, Gen X? Keeping Up, Moving Ahead and Getting the Career You Want, Harvard Business School Press, January 2010
For specific advice on managing the changing workforce, Ask Tammy
Endorsements for What's Next, Gen X?
"I am a classic X-er and this book resonated more than any other "career guide" I have ever read. The part in the introduction where you quote "our Voices" with the following...
One word of advice: this book had better be heavy on actual content and good practical advice, and low on your typical Boomer touchy-feely bandwagony, fad “cheese-moving” pop psychology. If I see chapters on “Embracing Change,” I’m going to vomit.
...cracked me up! I'll admit I was thinking those things, too, but once I saw that you got it, I read on and found the book extremely valuable. I have recommended it to a number of Xer colleagues at my company.
Great work!"
Pam Boiros
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"We Gen X'ers are coming into our own, and Tammy Erickson's book is the expertly targeted guide we need to thrive as leaders - addressing everything from career growth to the subtleties of interacting with other generations."
Betsy Myers, former COO, Barack Obama's presidential campaign, and former Executive Director, Centro for Public Leadership, Harvard's Kennedy School of Government
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"This important book is filled with advice on the challenges facing members of Generation X and those who work with them. But its real power is the questions it raises - questions that only X'ers themselves can answer. How do you find work that matters? How important is money to leading a rich life? What does it mean to succeed?"
William C. Taylor, founding editor, Fast Company, and coauthor, Mavericks at Work: Why the Most Original Minds in Business Win
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Tammy Erickson offers sage advice for the generation that got caught in the middle. In What's Next, Gen X? she provides a clear road map for all thirty-to forty-somethings who want to throw off their chains and create the life they want to live."
Michael Watkins, cofounder, Genesis Advisors, and author The First 90 Days
Reader Voices: Responses to Tammy's Gen X Blog
"someone is finally getting us! well done."
- Kimmaree
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"Tammy: You have a knack for seeing what so many others want to overlook about this generation. Let's start building leadership development with your insights in mind!"
- Maryann Billington, Senior Partner, Korn/Ferry International Leadership & Talent Consulting
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"Thank you for such an insightful article on Gen X's leadership strengths. It's high time people realize that our generation has the ability to make course corrections in business, government, and more."
- Marlys Arnold, ImageSpecialist
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"It's nice to see a positive representation of our generation - that we're pragmatic, hardworking, and innovative. We are not slackers!"
Plugged In - The Generation Y Guide to Thriving at Work
A book for members of Generation Y
Representing one third of the global population, Generation Y will dominate the workforce for the next forty years and beyond. Those of you who are members of this generation will have opportunities to experiment with careers, choose jobs you love, and to leverage your unique talents and viewpoints to change the workplace in unprecedented ways.
I suspect you already know this: you bring with you a wealth of talent, enthusiasm, and new ideas as you enter the workplace. Your comfort with technology, the global and multicultural perspective that has permeated much of your education, the way you communicate with your peers-all combine to provide you with strong work-related advantages. Without even trying, you will bring fresh perspectives to work because many of the ways you approach problems are fundamentally different from the way “it has always been done.” The world of work, whether in business, education, nonprofit, or government service, needs-and will ultimately welcome-the contributions you will make.
But chances are high that you will not find today’s workplace immediately well matched to your preferences and style-and not quite ready to absorb all that you have to give. I hope this book will help you bring the best of what you have to offer to work. I’ve tried to paint a realistic picture of how most organizations operate today – and to show how you can most effectively make a difference in the workplace.
My goal is to help you get “plugged in” to work that fits you, to valuable relationships with work colleagues of all ages, to your sense of self in the world.
This is a book for you.
Plugged In: The Generation Y Guide to Thriving at Work, Harvard Business School Press, October 2008
For specific advice on managing the changing workforce, Ask Tammy
Endorsements for Plugged In
A book for Generation Y’s:
“As the first generation to grow up digital, you are an irresistible force of creativity meeting an immovable object-traditional ways of working. This wonderful book provides invaluable insights on how to survive, thrive, and change how work is done. It’s your handbook for success.”
Don Tapscott, coauthor, Wikinomics
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Praise from Gen Y’s
“I’ve read a handful of ‘what-am-I-going-to-do-with-my-life’ books, and this is by far the best. It puts our lives and careers into real perspective against a context of the latest current events, cultural movements, and social trends. Tammy absolutely ‘plugs in’ to our generation.”
Michelle S. Ponstingle, On-site Recruiter, Manpower Professional
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“Finally, a book written for Generation Y that recognizes our unique strengths! Plugged In encourages Gen Y’s to leverage their abilities to revolutionize the way work gets done.”
Andrea Wagley, Human Resources Analyst, Yum! Brands, Inc.
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“This book is a must-read for Gen Y’s looking for guidance as we enter the workforce-or for anyone attempting to gain a better understanding of what drives our distinct generation.”
Tony Bontempo, Sales Capability Manager, Pepsi Americas
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“This book bridges generational gaps in the workplace. The author actually understands where we’re coming from as Gen Y’s and suggests effective ways we can capitalize on our expansive skills and strengths in order to succeed.”
Katie Miller, intern, Arizona Small Business Association, and student, Arizona State University
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“An impressive book that offers an in-depth look at the behaviors and expectations of my generation. It’s as if Tammy jumped into the mind of a Gen Y, combined it with her extensive research, and created a guide that prepares us for the years to come!”
Shaneshia McNair, Engineer, CPS Energy
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“Erickson’s approach is refreshingly constructive, making this book a great read for both Gen Y’s and their colleagues. She has clearly taken the time to understand how my generation works, plays, and communicates.”
Silvia Gonzalez Killingsworth, Editorial Assistant, Condé Nast Portfolio
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“Plugged In is an enlightening look at the events and situations that shaped many of Gen Y’s thoughts, behaviors, and interactions. Tammy shows how our own unique perspective can be an asset, encouraging us to move ourselves forward and ‘plug in’ to the workplace.”
Robin Barton, Executive Rewards Team, Textron Inc.
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“A great read for Gen Y’s navigating through the Odyssey years (or the quarter-life crisis)! Tammy helps the Gen Y leader become a more productive contributor in the workplace and beyond.”
Mazie Tai, Solutions Program Manager, Corporate Human Resources, Xerox Corporation
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“Plugged In is a thorough and informative look at the actions and behaviors of Generation Y. It will be a valuable resource to managers, companies, and employees for years to come.”
Lindsey E. Heyle, Human Resource and Development Consultant, Assurant Employee Benefits
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“An excellent book that all generations can understand, appreciate, and learn from! Plugged In articulates and applies what Gen Y’s already feel but don’t know about our generation, offering pragmatic insights that can be leveraged for success in a multigenerational workplace.”
Dawn Scarrow, Total Rewards Analyst, Yum! Brands, Inc.
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Praise from executives who know, hire and work with Gen Y’s:
“Plugged In is thoughtful, practical, and so much more than a career guide-it’s a life guide! It not only explains the forces that have shaped the lives of Gen Y’s, but also shows them how to use their unique beliefs and values to find their place in the world of work.”
Tammy Johns, Senior Vice President of Global Workforce Strategy, Manpower Inc.
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“Plugged In is a valuable resource for today’s workforce. Tammy’s observations and analysis will provide a foundation for the careers of the newest ‘best and brightest’-and for their employers’ global hiring strategies as well.”
Lisa Brummel, Senior Vice President, Human Resources, Microsoft
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“Most organizations are still based on ideas and values the generation of Baby Boomers brought to work. This book will help the new generation entering work as well as their older bosses ‘plug in’ and find their way forward in the new organizational reality.”
Karsten Hetland, Vice President, Global HR, Nokia
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“Gen Y’s need to read this travel guide to the workplace before embarking on the journey of their careers. And for the Ys’ managers, Plugged In is the most useful guidebook out there for understanding, getting along with, and productively employing members of the new generation.”
Steve Kerr, Senior Advisor, Goldman Sachs
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“As What Color is My Parachute? illuminated the path for Boomers, Tammy Erickson’s Plugged In provides the definitive guidebook to and for Gen Y. With practical flair, Tammy convincingly celebrates how the next ‘greatest generation’ will transform the way work works.”
Carolyn Buck Luce, Chair, Hidden Brain Drain Task Force
Retire Retirement - Career Strategies for the Boomer Generation
A book for members of the Boomer Generation
Are you Boomer? If so, here’s the good news for you: an unanticipated life bonus – extra years, filled with opportunities. You are a member of the first generation that will experience a new life stage – a significant period of healthy, active adult life after your children leave the nest.
You may decide to launch a new career, start a business, work as a “cyclic” contractor, or turn to volunteer work. This book will encourage you to experiment, network, and build on your success as you move ahead. Unconventional work arrangements are becoming more commonplace, and this book will show you what’s reasonable — and how to negotiate to achieve your goals.
This practical, cheerfully optimistic book will explain your options, including unconventional ways to remain in the workforce. It will help you understand the important role that work plays in most Boomers’ lives – and why it often seems so different from other generations’ approaches. It will help you decide what you want and show you how to go about getting it.
Retire Retirement is an enticement to explore and a guide to what you’ll find. Now’s the time to imagine what your next stage of life can be like and explore the opportunities that will satisfy your needs and preferences. This book will show you the way.
Retire Retirement: Career Strategies for the Boomer Generation, Harvard Business School Press, March 2008
For specific advice on managing the changing workforce, Ask Tammy
Endorsements for Retire Retirement
“If you’re less than crystal clear about your next 20 years, invest a weekend letting this book challenge your thinking, open up options and ultimately boost your confidence in your ability to control your destiny.”
Joseph Grenny, NYT Bestselling co-author of Crucial Conversations
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This practical and insightful guide elegantly provides both context and specific guides to action for a Boomer Generation poised to blast away traditional notions of retirement. It is a must-read for anyone over 40 who cares about their career, and their contribution to society at large.”
Paul Saffo, Roy Amara Fellow at the Institute for the Future
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Startling, refreshing, and immensely useful, Retire Retirement deconstructs traditional retirement. Erickson outlines cutting-edge work arrangements that allow baby boomers to reinvent retirement and find continued meaning and purpose in work.
Sylvia Ann Hewlett, author of Off-Ramps and On Ramps: Keeping Talented Women on the Road to Success, President of the Center for Work-Life Policy
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Finally a book that captures the essence of the boomers, gen X and gen Y in a crisp and insightful way. All generations will love this book.
John Seely Brown, Former Chief Scientist of Xerox Corporation and co-author of The Social Life of Information
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When it comes to major social change, boomers are both rebels and trendsetters. This book will guide their next big reinvention: bucking retirement, doing what you love on your own terms, and getting paid for it.
Ken Dychtwald, author of Age Wave
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With a keen eye to the future, and rich stories, insights and questions – this book is a must have resource for every baby boomer who aspires to make the very best of the ‘thirty year bonus’
Professor Lynda Gratton , London Business School, author of Hot Spots: Why Some Organisations and Teams Buzz with Energy —-and Others Don’t
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The future for Boomers is filled with X’s, Y’s and unprecedented opportunities. “Retire Retirement” is a practical, engaging and rigorous guide to navigating the changes, and charting a path through the second 25 years of our careers.
Dr. John W. Boudreau,, co-author of Beyond HR: The New Science of Human Capital
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“Tammy Erickson brilliantly weaves together the current and future social, economic and vocational benefits to Boomers resulting from the convergence of several shifting cultural phenomena. iInformative and inspirational, this book is a -a must-read for professionals at all career stages.”
Dr. Beverly Edgehill, President and CEO, The Partnership, Inc.
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Those of us in middlescence see ourselves throughout this book as it lays out options for our career and life choices that will help us find personal fulfillment and organizational success. Erickson’s ideas help us shift from being overwhelmed with or afraid of the new realities to making informed choices that enrich our personal and professional lives.
Dave Ulrich, Professor, Ross School of Business, University of Michigan; Partner, The RBL Group
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For anyone who needs to understand how generational differences influence how we live, work, learn, think and yes, even retire, this book should be required reading.
Warren Bennis, University Professor, University of Southern California co-author Judgement: How Winning Leaders Make Great Calls
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Tammy Erickson paints a remarkable landscape of the opportunities awaiting boomers. Her book is an engaging, pragmatic and inspiring guide to rethinking your career. Put this book at the top of your reading list!
Jay A. Conger, author, The Practice of Leadership, Professor, Claremont McKenna College and the London Business School
Workforce Crisis - How to Beat the Coming Shortage of Skills and Talent
A book for organizations and leaders
“It is essential reading for every manager.”
Warren Bennis, Professor, University of Southern California and co-author of Geeks and Geezers: How Era, Values and Defining Moments Shape Leaders
Is your organization prepared to attract and retain the talent you’ll need? Do you understand the implications of demographic trends for the global workforce?
Unprecedented shifts in age distribution are underway. Decades of slowing birth rates mean that the future rate of workforce growth will decline precipitously, for example, from over 10% per decade in the United States in the past to just 2% or so going forward. Younger workers, particularly those with college degrees, will be in increasingly short supply, and the fastest growing source of additional labor will be older people, including those already retired. The reality: organizations in the industrialized world are going to experience profound changes in the available workforce.
Successful talent management will depend on redefining retirement and transforming management and human resource practices to attract, accommodate, and retain workers of all ages and backgrounds. Based on decades of groundbreaking research, Workforce Crisis presents innovative and actionable management techniques for leveraging the knowledge of mature workers, reengaging disillusioned midcareer workers, and attracting and retaining talented younger workers.
Workforce Crisis is a guide for organizations and leaders. In it, my co-authors and I paint a compelling picture of the changing workforce and outline a host of pragmatic steps that you should begin now to insure you have the talent you need for the future.
1. You should prepare your firm for talent shortages by putting in place a series of work arrangements that will allow you to tap into every available labor pool – to “turn every stone” as you look for the best employees over the years ahead. The book includes many practical examples of how leading companies are beginning to take these steps and what you should do now.
2. You need to understand what the future workforce values and develop programs that engage employees’ hearts and minds. The book outlines fascinating variations in worker needs, preferences, and lifestyles expected going forward.
3. You need to re-think your organization’s capabilities to support this new workforce. For example, like it or not, corporations will bear an increased burden for educating the future workforce – there simply will not be enough people with the ready skills required – do you have the capacity necessary? Similarly, you’ll need different HR practices and new management practices generally, to create a successful relationship with future employees.
Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent, Harvard Business School Press, 2006 (co-authored with Ken Dychtwald and Robert Morison)
For specific advice on managing the changing workforce, Ask Tammy
Endorsements for Workforce Crisis
“Every once in a great while a book comes along that is more than a book – it is a catalytic force. Workforce Crisis is just such a book. It provides a new view of world demographics and economic realities, of workforce crisies that are potentially avoidable, and even more importantly, of workable solutions.”
Ellen Galinsky, President, Families and Work Institute
“Inexorable demographic trends are taking us into workforce territory few organization understand. In unknown territory, we need good maps, and that’s just what this book provides: a penetrating map of the workforce of the future and how to navigate the difficult terrain ahead.”
Thomas W. Malone, Patrick J. McGovern Professof Management, MITSloan School of Management and author, The Future of Work: How the New Order of Business Will Shape Your Organization, Your Management Style, and Your Life
“In a provocative and marvelously researched manner, this book shows with absolute clarity the way the ‘demographic time bomb’ will develop. Yet with wisdom, insight, and practical examples, the authors demonstrate how every company can respond – and indeed gain – from the changing nature of the workforce.”
Lynda Gratton, Professor of Management Practice, London Business School
“Workforce Crisis turns impending demographic challenges into managerial opportunities. It is a must-read and -use for anyone charged with getting the most out of today’s talent.”
Dave Ulrich, Professor of Business Administration, University of Michigan, and co-author, The HR Value Proposition and Why the Bottom Line Isn’t
For more information, download the Workforce Crisis Readers Discussion Guide
Third Generation R&D
Innovation has always been at the heart of my professional work. And because innovation is about bringing ideas together, collaboration is critical for sustained innovation. Much of my career has focused on understanding both – and helping organizations strengthen their capabilities.
My first book, Third Generation R&D was co-authored with two colleagues from the innovative “think tank” Arthur D. Little, where I worked for almost 20 years. The book, which became a staple within many R&D organizations, explored the way to make investments in research and development and to create a link to corporate strategy.
More recently, I’ve focused on ways to make your organization fundamentally more innovative – to increase the probability that innovation will occur in your organization. I’ve learned that three things are essential:
- Building collaborative capacity
- Asking compelling questions
- Providing disruptive perspective
Third Generation R&D: Managing the Link to Corporate Strategy, Harvard Business School Press, 1991, (co-authored with Philip A. Roussel and Kamal N. Saad)
For specific advice on managing the changing workforce, Ask Tammy
Explore these references:
Third Generation R&D: Managing the Link to Corporate Strategy, Harvard Business School Press, 1991, (co-authored with Philip A. Roussel and Kamal N. Saad)
“Eight Ways to Build Collaborative Teams” Harvard Business Review, November 2007 (co-authored with Lynda Gratton)
“Bridging Faultlines In Diverse Teams” MIT Sloan Management Review, Summer 2007 (co-authored with Lynda Gratton and Andreas Voigt)
“What It Means to Work Here” Harvard Business Review, March 2007 (co-authored with Lynda Gratton)








